B2B Market Entry & Partner Development Strategy
Overview
As Director of Marketing & Sales at UNIQUE TECHNOLOGIES (brand: SpecterHUB), I'm leading the go-to-market strategy for smart home and building IoT solutions across Saudi Arabia. Our focus aligns with Vision 2030's digital transformation goals.
The Challenge
Entering the competitive Saudi IoT market requires building trust with real estate developers, contractors, and hospitality operators. The challenge involves positioning SpecterHUB as a premium yet accessible Saudi brand in a market dominated by international players.
The Solution
I'm implementing a comprehensive B2B strategy combining thought leadership content, strategic partnerships, and targeted account-based marketing to establish SpecterHUB as the trusted Saudi choice for smart living solutions.
Approach
- Developed tiered product packages for different market segments
- Created bilingual marketing collateral (Arabic/English)
- Built partner enablement program with training materials
- Implemented CRM with automated sales pipeline
- Launched targeted LinkedIn campaigns for B2B decision-makers
- Established thought leadership through industry content
- Coordinated participation in Saudi trade shows and events
Tools Used
Deliverables
- •Complete go-to-market strategy
- •Partner enablement toolkit
- •Bilingual brand guidelines
- •Sales playbook and pitch decks
- •Marketing automation workflows
Interested in similar results for your business?
Let's Talk