Brand Strategy

Brand Development & Digital Presence

UNIQUE TECHNOLOGIES / SpecterHUB

Ongoing (Aug 2025 - Present)

85%

Brand Recognition in Target Segment

12K+

Social Media Followers

8.5%

Average Engagement Rate

150/mo

Monthly Inbound Leads

Overview

Building the SpecterHUB brand from the ground up as the consumer-facing identity for UNIQUE TECHNOLOGIES. This involves creating a complete brand ecosystem that resonates with Saudi consumers while maintaining premium positioning.

The Challenge

Creating a new brand identity that appeals to both B2B partners (developers, contractors) and end consumers while differentiating from established international competitors in the smart home space.

The Solution

I developed a comprehensive brand strategy emphasizing Saudi heritage, innovation, and trust. This included visual identity, messaging framework, and integrated digital presence across all touchpoints.

Approach

Conducted brand positioning workshop and competitor analysis
Developed brand identity with Saudi cultural elements
Created comprehensive brand guidelines (Arabic/English)
Built responsive website with conversion optimization
Established social media presence across key platforms
Developed content strategy for thought leadership
Implemented marketing automation for lead nurturing

Tools Used

FigmaAdobe Creative SuiteCanvaWordPressHootsuiteGoogle Analytics

Deliverables

•Complete brand identity package
•Bilingual brand guidelines
•Corporate website
•Social media content library
•Marketing collateral templates

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