Social Media Marketing

Multi-Brand Social Media Growth Campaign

NOISY

19 months (Oct 2021 - Apr 2023)

+60%

Average Engagement Increase

10+

Brands Managed

500K+

Combined Follower Growth

95%

Client Retention Rate

Overview

At NOISY Marketing Agency in Khartoum, Sudan, I served as Senior Social Executive managing social media strategies for 10+ client brands across diverse industries. This role combined creative direction with data-driven performance optimization.

The Challenge

Managing multiple brand accounts simultaneously while maintaining consistent quality, meeting diverse client objectives, and delivering measurable results in an emerging digital market with limited resources and connectivity challenges.

The Solution

I developed scalable content systems and workflows that ensured consistent quality across all accounts. Implemented data-driven optimization strategies and established best practices that became agency standards.

Approach

Created content calendars and approval workflows
Developed brand voice guidelines for each client
Implemented A/B testing for content optimization
Built community management protocols
Established influencer partnership programs
Created performance reporting dashboards
Trained junior team members on best practices

Tools Used

Meta Business SuiteHootsuiteCanvaAdobe PhotoshopAdobe IllustratorLater

Deliverables

•Monthly content calendars
•Brand social media guidelines
•Weekly performance reports
•Community management playbooks
•Influencer partnership briefs

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