Web Development & SEO

Website Rebuild & SEO Optimization

CAMMA

4 months (Apr 2024 - Jul 2024)

+312%

Increase in Organic Traffic

94/100

Google PageSpeed Score

150+

Keywords Ranking Page 1

-45%

Reduction in Bounce Rate

Overview

As part of my initial engagement with CAMMA, I identified their outdated website as a critical bottleneck in their digital presence. I led a complete website overhaul focused on user experience, brand identity, and search engine visibility.

The Challenge

The existing website was built on outdated technology, had poor mobile responsiveness, slow loading times, and virtually no organic search visibility. Product information was scattered and the user journey to conversion was confusing.

The Solution

I managed a complete website rebuild with a modern, responsive design that reflected CAMMA's premium brand positioning. Simultaneously implemented a comprehensive SEO strategy targeting industry-specific keywords.

Approach

Conducted UX audit and user journey mapping
Developed information architecture for 200+ product SKUs
Created mobile-first responsive design system
Implemented technical SEO best practices
Built product catalog with advanced filtering
Integrated Google Analytics 4 and conversion tracking
Developed content strategy for blog and resource center

Tools Used

WordPressElementorYoast SEOGoogle Search ConsoleAhrefsFigmaGoogle Analytics 4

Deliverables

•Fully redesigned responsive website
•Product catalog with 200+ items
•SEO strategy and keyword roadmap
•Technical SEO implementation
•Content calendar for ongoing optimization

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