Performance Marketing & Lead Generation System
Overview
CAMMA, a leading Egyptian company in glass accessories and hardware, needed to transform their traditional marketing approach into a data-driven digital strategy. As their Full-Stack Digital Marketing Specialist, I built a comprehensive performance marketing system from scratch.
The Challenge
CAMMA relied heavily on traditional sales channels with minimal online presence. The company had no structured lead generation system, no CRM implementation, and limited understanding of their customer acquisition costs. They needed to modernize quickly to compete in an increasingly digital market.
The Solution
I designed and implemented a full-funnel digital marketing strategy integrating paid advertising across Meta, Google, and LinkedIn with marketing automation and CRM workflows. This created a predictable, scalable lead generation machine.
Approach
- Conducted comprehensive market research and competitor analysis
- Built targeted audience segments based on buyer personas
- Created conversion-optimized landing pages with A/B testing
- Implemented multi-channel paid campaigns with real-time optimization
- Set up HubSpot CRM with automated lead scoring and nurturing
- Developed WhatsApp Business integration for instant lead response
- Created performance dashboards for real-time KPI tracking
Tools Used
Deliverables
- •Complete digital marketing strategy document
- •15+ conversion-optimized landing pages
- •CRM implementation with automated workflows
- •Monthly performance reports and optimization recommendations
- •WhatsApp Business automation sequences
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