Transforming Marketing into Measurable Growth
Marketing & Sales Director specializing in Performance Marketing, AI-Powered Automation, and B2B Growth across KSA
Increase in Qualified Leads
Reduced Cost Per Acquisition
Conversion Rate Improvement
Campaigns Launched
Driving Growth Through Strategic Marketing
I help tech businesses and B2B companies transform their marketing into a revenue engine—through data-driven campaigns, AI-powered automation, and strategic growth initiatives.
Core Strengths
Performance marketing & ROI-focused campaigns
B2B lead generation & pipeline building
Brand strategy + bilingual marketing (Arabic/English)
Website/landing pages + conversion optimization
CRM + AI-powered automation workflows
Data analytics & performance reporting
Industry Focus
Marketing That Drives Results
Performance Marketing
ROI-focused campaigns & lead generation
B2B Growth
Strategic partnerships & pipeline building
Data Analytics
Data-driven decision making
AI & Automation
Smart workflows & marketing automation
Selected Case Studies
Real results from real projects across IoT and tech marketing
Smart Home Package Launch
A leading IoT solutions provider in Saudi Arabia needed to launch a new tiered smart home package targeting residential developers and end consumers. The market was saturated with generic offerings, and differentiation was critical.
Smart Building Solutions Marketing
A smart building solutions company needed to establish presence among real estate developers in Saudi Arabia's booming construction market. Competition from international players was intense.
Smart Hotel GRMS Positioning
With Saudi Arabia's Vision 2030 driving massive hospitality investments, a GRMS (Guest Room Management System) provider needed to capture market share among new hotel developments and renovations.
Bilingual Product Catalog & Datasheets
An IoT solutions company had inconsistent product documentation across Arabic and English, causing confusion among sales teams and partners. Technical specifications were outdated and scattered across multiple formats.
CRM & WhatsApp Automation
A growing IoT company was losing leads due to slow response times and inconsistent follow-up. Sales team relied on spreadsheets and manual WhatsApp messaging, leading to missed opportunities.
Website Rebuild for Saudi Audience
An IoT company's website was designed for international markets and failed to resonate with Saudi Arabian users. Poor Arabic UX, slow load times, and low conversion rates were hurting business.
Services
How I can help your business grow in the Saudi market
IoT Go-To-Market & Positioning
Strategic positioning and market entry planning for IoT products in the Saudi market. From competitive analysis to pricing strategy and channel development.
Key Outcomes
Performance Marketing & Lead Gen
KSA-focused B2B lead generation through targeted digital campaigns. Meta, Google, LinkedIn advertising with conversion-optimized landing pages.
Key Outcomes
Developer & Hospitality Sales Enablement
Equip your sales team with compelling pitch decks, proposals, and case studies that resonate with Saudi developers and hospitality operators.
Key Outcomes
Website/Landing Pages
Conversion-first websites and landing pages with proper Arabic RTL support. Designed for Saudi audience resonance and optimized for lead generation.
Key Outcomes
CRM & Automation
Set up and optimize your sales pipeline with CRM implementation, WhatsApp/email automation, and systematic follow-up sequences.
Key Outcomes
Experience
My professional journey in marketing and sales
Director of Marketing & Sales
UNIQUE TECHNOLOGIES / SpecterHUB
Aug 2025 – Present
Driving growth and market leadership for SpecterHUB, a Saudi innovator in smart home and smart building IoT solutions. Leading marketing & sales strategy aligned with Saudi Vision 2030.
- Lead marketing & sales strategy across real estate, hospitality, and enterprise sectors
- Build high-value partnerships with developers, contractors, and tech providers
- Oversee brand development and bilingual campaigns (Arabic/English)
- Implement CRM systems and automation workflows for pipeline efficiency
Marketing Manager
MOTQINON TECH
May 2025 – Jun 2025
Led comprehensive marketing strategy for IoT solutions portfolio including smart home, building automation, and hotel technologies.
- Developed digital and traditional marketing strategies
- Coordinated product positioning aligned with market demand
- Managed online presence and lead generation campaigns
Full-Stack Digital Marketing Specialist
CAMMA
Jul 2024 – Apr 2025
Planned, implemented, and optimized end-to-end digital marketing strategies for CAMMA, a leading Egyptian company in glass accessories and hardware.
- Built full-funnel digital marketing strategy with +247% lead increase
- Implemented HubSpot CRM with automated workflows
- Managed multi-platform ad campaigns (Meta, Google, LinkedIn)
- Led website rebuild achieving 94/100 PageSpeed score
Digital Marketing Specialist
CAMMA
Apr 2024 – Jul 2024
Managed CAMMA's digital presence, driving brand awareness and customer engagement through data-driven marketing campaigns.
- Managed website and social media accounts
- Developed comprehensive digital marketing campaigns
- Implemented data-driven optimization strategies
Career Break (Relocation)
Personal
Apr 2023 – Apr 2024
Relocated from Sudan to Egypt during challenging circumstances. Used this period for personal resilience, reflection, and realigning professional goals.
Senior Social Executive
NOISY Marketing
Oct 2021 – Apr 2023
Led social media strategies for 10+ client brands across diverse industries, combining creative direction with data-driven performance optimization.
- Managed 10+ client brand accounts simultaneously
- Boosted client engagement by 60% through data-driven campaigns
- Built community management protocols and content workflows
- Trained junior team members on best practices
Senior Graphic Designer
NOISY Marketing
Oct 2021 – Feb 2022
Created impactful visual content for digital and print media, contributing to brand identity development and marketing campaigns.
- Designed visual content for digital and print media
- Contributed to brand identity refinement
- Developed marketing collateral including brochures and social graphics
Tools & Stack
Technologies and platforms I work with daily
Marketing
CRM & Automation
Design & Content
Development
Analytics & Reporting
What Clients Say
Testimonials from partners and clients I've worked with
"Mohamed completely transformed our digital presence. His strategic approach to lead generation increased our qualified leads by over 200%. His understanding of the Saudi market and bilingual capabilities gave us a significant competitive advantage."
Ahmed Al-Rashid
CEO, TechVentures KSA
Get In Touch
Let's discuss how I can help your business grow
Contact Information
Reach out through any of these channels
Location
Jeddah, Saudi Arabia
Based in Saudi Arabia • Available for remote and on-site projects